Friday Stir

By Kyle O'Brien 

-FactSet, a global financial digital platform and enterprise solutions provider, has unveiled a new campaign, “Not Just the Facts,” that shows what happens when members of the investment community are pelted with increasingly absurd and irrelevant facts. The ending reminds viewers that getting just facts—without context or personalization—is useless. The campaign was created by agency VSA and directed by Thinking Machine’s Docter Twins.

-The One Club for Creativity has kicked off the road to this fall’s annual Where Are All The Black People (WAATBP) diversity conference and career fair with a pair of aligned pop-up events in Atlanta and Los Angeles. The One Club will for the first time hold WAATBP ATL, a condensed pop-up version of the flagship gathering, on May 3-4. A WAATBP LA pop-up event is also in the works for mid-July.


-New York Festivals has unveiled the 2024 Executive Jury—a panel of prominent creative leaders recruited to assess entries submitted to the New York Festivals Advertising Awards. The jury, curated by jury president Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann, features award-winning industry luminaries. Names include Samira Ansari, chief creative officer, Ogilvy NY; Jeff Benjamin, chief creative officer, Tombras; Keith Cartwright, chief creative officer, Cartwright; Susan Credle, chair of FCB and creative advisor to IPG; Till Diestel, chief creative officer, Serviceplan Germany; Islam ElDessouky, global vice president creative, The Coca-Cola Company; Joanna Monteiro, co-chief creative officer, Africa Creative DDB Brazil; and Julia Neumann, chief creative officer, Le Truc.

-Doritos is reaching out to all Mexican and Latin American young people with a campaign aimed to normalize failed attempts as part of life, talking about this generation’s ghosts. The usual fears that many teenagers face every day, like failing an exam, becoming the target of jokes, making a fool of oneself in front of everyone, being rejected, and so many other concerns, are part of the fresh narrative. The campaign was done in conjunction with agency Isla México City.

-Crosby Marketing Communications has launched the “More Donors, More Hope” campaign on behalf of the Health Resources and Services Administration (HRSA). The national effort, which launched this April for Donate Life Month, calls on audiences of all races and ethnicities to learn more about organ donation and sign up as organ, eye, and tissue donors. The spot tells a heartwarming story of a little boy who tries to help his sick mother who needs a kidney transplant the best way he knows how—through a hand-drawn flyer.

-The U.S. Air Force has launched a new program and mission to become a public champion of women and girls in sports, spanning across media, partnerships, mentorship, influencers and content. To raise awareness and support, The Air Force launched a new campaign called “Questions,” from the Air Force Recruiting Service and the Air Force’s advertising agency, GSD&M.

-Nutrafol’s “There’s More to Hair Than Your Hair,” in partnership with Mischief, highlights all the surprising, everyday things we do which can lead to hair thinning and loss. The creative is anchored in clinical research which powers Nutrafol’s holistic treatment of hair thinning and loss.

-Miracle-Gro has partnered with Martha Stewart for the “Gro Like Martha” brand campaign, which was created by The Martin Agency, Miracle-Gro’s new creative agency of record. The campaign explores Martha’s approach to the spring planting season, inspiring both new and experienced gardeners to roll up their sleeves and get their hands dirty.