In true spirit of Valentine’s Day, agencies celebrated this week both with budding partnerships and fresh starts through innovative brand redesigns. Dive in to see who decided to partner up, and who’s taking this year to work on themselves.
Weber Shandwick’s 3PM team was named global corporate reputation agency of record by AB InBev. The team will partner with the brewer’s global communications team to amplify its momentum with reputation building and branding. The team will also embed ABI’s new purpose statement, “We dream big to create a future with more cheers,” which 3PM created, into the company’s storytelling.
Assembly refreshed its brand identity to reflect its global scale, collaborative nature and future growth. Gale, a fellow Stagwell agency, led the redesign that will be represented across 30 markets. The refresh follows the recent combination of Assembly with ForwardPMX, which expanded the the agency’s services across business, data and technology consulting services.
Barbara Wagner Communications
Barbara Wagner Communications recapped its first year by celebrating its expansion to five employees, its growing clientele list and the success of its clients. The year’s clients include Steiner Studios and Showing Time and placements of clients include The New York Times, The Wall Street Journal and Bloomberg.
Bespoke Luxury Marketing
Integrated branding and luxury marketing agency Bespoke Luxury Marketing is opening its first New York City location on Madison Avenue. The expansion aims to allow the agency to better serve its current clients and to expand to all luxury lifestyle companies.
Colorado-based shoe manufacturer Xero Shoes signed on with BrandTruth’s new online and AI-driven branding platform to drive its brand forward. The service brings Xero Shoes’ entire team together to participate in forming one collective brand statement using psychology, technology and artificial intelligence.
Full-service creator platform Collab acquired third-party short-form video database Trendpop. Trendpop’s propriety data and insights tools help brands discover creators, trends and actionable insights to build marketing campaigns. The platform will allow brands to track virality and create predictable models to replicate it in future campaigns.
Connelly Partners acquired independent creative agency Zoo Digital. With 13 years of experience using a humanized approach to design, innovation and strategy, Zoo Digital will work with clients in key expansion areas including UX design, digital project management, web/mobile and application development. The two agencies will work together to scale full-service offerings to global clients across verticals.
Reynolds Consumer Products chose DDB Chicago as its creative agency of record, awarding it Reynolds Wrap, Reynolds Kitchens, Hefty Storage and Hefty Waste. DDB Chicago will work with the brands to drive consumer acquisition and loyalty of its products. The win comes after the agency’s transformation, led by CEO Andrea Diquez, and follows its recent win of Orkin Pest Control last month.
Grey has partnered with the School of Communication Arts (SCA) to launch Next of Kin, their joint scholarship initiative. As a result, one care leaver will receive a free ride to SCA’s 10-month portfolio school course each year. The scholarship was born from Naomi Taylor, a SCA alumni and current full-time creative at Grey London.
Coffee & TV launched a new rebrand led by Ragged Edge. Positioning the studio as creative culture leaders, Coffee & TV’s new identity celebrates the creative journey it has taken over the years with its collaborators. Assets illustrate the unique qualities of every human, with varying ideas and skillsets.
The Working Assembly
Branding and creative agency The Working Assembly launched a new brand refresh for allergy-friendly food brand Partake Foods. The new branding includes refreshed strategy, logo and packaging. The materials showcase a variety of bold colors and patterns, tapping into Partake Food’s value of radical inclusivity.