We’re halfway through Q3 and agencies are making strides across branding, client wins and accolades.
Acoustic built Acoustic Connect on the Snowflake Data Cloud. The new product will enable marketers to seamlessly integrate multiple data sources into marketing activities, providing them with a complete view of the customer journey and enabling them to create data-driven personalization strategies.
AMV BBDO was named creative agency of record for the Royal Society for the Prevention of Cruelty to Animals. The agency will spearhead a brand marketing campaign to rally humanity for animals.
Babbit Bodner was named public relations agency of record for the College Football Hall of Fame in Atlanta. The agency will elevate the organization’s outreach efforts through its understanding of earned media relations, influencer engagement, community relations and thought leadership.
Ludwig+ made its first appearance on the Inc. 5000 list as number 422. The prestigious ranking list represents the fastest-growing private companies in America.
Employee-owned and women-led agency Mower was named as one of the Rochester Business Journal’s 2023 Elevating Women’s award winners. The award signifies a commitment to supporting and empowering women in the state of New York.
T72 Club Inc., a firm specializing in acquiring high-performing businesses, has made a strategic acquisition of Nickelytics, a rapidly growing and innovative player in the ad tech industry. This move marks a significant step towards portfolio diversification and expansion for T72.
Plaza Premium Group
Plaza Premium Group has seen remarkable growth since the launch of its partnership with Crimtan for lifecycle marketing for programmatic advertising. The first month of the partnership brought 37% new customer growth, and its highest peak in growth in one month has been 187%.
PriceWeber, a marketing, public relations and advertising agency in Louisville, Kentucky, has achieved Canopy Certification, a designation providing a path for Kentucky businesses to incorporate, measure and grow their good. The certification reaffirms the agency’s commitment to making a positive social and environmental impact in Kentucky.
Relo Metrics, an AI-powered sponsorship analytics platform for real-time data decisions, is integrating VideoAmp’s viewership data into its platform. The integration will enable Relo Metrics to give clients accurate real-time measurements on the value of on-camera sponsorships and brand exposure during live events.
Wavemaker tapped into generative AI to enhance its visual identity. Artificial intelligence artist Kris Kashtanova collaborated with the agency to create new concepts, styles and aesthetics for the media agency.
WorkProduct, a multidisciplinary production company, launched in Los Angeles. Founded by Yates Holley and John Kim, the company aims to develop linear content and experiences for commercial brands globally.
Yoto, an audio platform for kids, is partnering with Universal Music Group to bring iconic music titles and artists to its platform. The partnership aims to improve opportunities for childrens to interact with music and artistry at a younger age.