The first of the month brings cross-industry collaboration, unique new brand launches and some creative twists on traditional campaigns.
AMV BBDO
AMV BBDO was named as the new creative agency for Tempo, an Essity owned tissue brand. The agency will craft a strategic vision and creative platform to solidify Tempo as the lasting leader in its core markets.
Bespoke Digital
Bespoke Digital worked with Google to announce the launch of Google Mint Pixel 8. This collaboration illustrates the agency’s expansion into a full-service shop, covering strategy, production and post.
Bounteous
Digital innovation partner Bounteous and Accolite Digital, a digital engineering, cloud, data and AI services provider, have merged, creating a new end-to-end digital transformation services consultancy that partners with leading brands to co-innovate and drive client outcomes. The combined company will be headquartered out of Chicago with offices across North America, Europe and Asia.
BrightSign
BrightSign launched Bright Alliance, a global program committed to empowering the agency’s partner ecosystem. The comprehensive support system aims to enhance technical, sales and marketing efforts for CMS partners.
Citrus Advertising
Citrus Advertising was chosen as the agency of record for Peter Piper Pizza. The agency just launched its first campaign with the brand, “The Fun Is Baked In.”
Co-op
Co-op launched the U.K.’s first convenience retail media network. The Co-op Media Network will capitalize on the agency’s strengths to enable brands to connect their goods and services with interested Co-op shoppers in offsite digital media channels.
Code and Theory
Code and Theory was named as the digital agency of record for Volvo Trucks. The agency’s first task was to announce the brand’s new truck with a newly designed website.
Colossus Creative Co.
Colossus Creative Co. was chosen as agency of record for Embark Veterinary, Inc. The agency is tasked with creating a transformative brand campaign to spotlight Embark’s unique position in its industry.
Curiosity
Curiosity was named as the agency of record by Bridges Consumer Healthcare. The agency will focus on four brands to start, including Lipo-flavonoid, Certain Dri, Absorbine Jr. Pro and ThermaCare.
EGC Group
EGC Group was selected as agency of record for Jake’s 58 Casino Hotel. The agency will lead marketing planning, advising on media planning and buying, analytics, CRM, creative strategy and production.
Furia Rubel
Furia Rubel launched a global strategic communication program for law firms and businesses. Furia Rubel Communications aims to build law firm resilience through strategic communication.
Kite Factory
The Kite Factory is partnering with Health Equals, a coalition of 28 organizations campaigning to tackle health inequalities in the U.K. Through a hyperlocal integrated digital and offline strategy they will be highlighting how health is shaped by the world around us.
Lifelong Crush
Lifelong Crush was selected as the first ever agency of record for Kicking Horse Coffee. The agency will lead the development of the company’s first international platform, launching in Canada and the U.S.
Motion Agency
The Motion Agency acquired leading B2B marketing firm, 2.718 Marketing. This is the agency’s fifth acquisition in 10 years, and it further expands upon its extensive B2B and B2C client-centered offerings.
Principles
Principles has been appointed by Calbee UK to cover all aspects of social media for healthy snacking brand Harvest Snaps, adding to the Leeds agency’s rapidly expanding portfolio of everyday grocery brands including PG Tips, Seabrook and Honey Monster Puffs.
Shadow
Shadow was named as an agency of record for Under Armour. The agency will cover celebrity, influencer and consumer media relations.
Uproar PR
Uproar PR was chosen as the agency of record for the 2024 U.S. Olympic Team Trials, Marathon. The agency is partnering with the Greater Orlando Sports Commissions to manage the PR campaign for the trials.
WPP
WPP is transitioning into its next phase of AI capitalization to further drive growth, higher margins and improved cash generation. This next phase focuses on leading through AI, unlocking creative transformation, building market-leading brands and executing on strong financial returns.