Friday Stir

By Kyle O'Brien 

-Taking the weather forecast tradition into their own hands as the Official Beer of Groundhog Day, Samuel Adams teamed up with DraftKings Inc. to give drinkers a first-of-its-kind fan prediction pool: “Groundhog Day Prediction Pool Presented by Samuel Adams Cold Snap.” Ahead of Groundhog Day, drinkers participated in the free-to-play pool at Draftkings.com/samueladams and answered a series of Groundhog Day and sports-related questions, ultimately predicting whether or not Punxsutawney Phil would see his shadow. A video from the campaign shows Phil signing the proclamation that the brew would be the official beer of his day.

-ABC viewers might feel a powerful sense of déjà vu on Feb. 2, as Lay’s will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day, thanks to Maximum Effort.

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Paramount+ is back in the Super Bowl. “A Mountain of Entertainment” is a star-studded promo featuring Patrick Stewart, Drew Barrymore, Jeff Probst and Miami Dolphins quarterback Tua Tagovailoa.

-Etsy’s Super Bowl debut features a not-quite-historic story of what the U.S. gave to France as a thank you for the Statue of Liberty.

-Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids.

-With 36% of the U.S. workforce now freelancing—a figure set to dominate the economy by 2027—there’s an urgent need for systems that resonate with their unique financial landscape. WorkMade is hoping to redefine the narrative of tax filing with its DTF (Down to File) campaign. WorkMade’s DTF campaign is set to change the freelance and creator communities’ view of tax filing from a chore to a celebration, featuring real freelancers and creators.

WorkMade’s DTF (Down to File) campaign.

-Santo Spirits has unveiled an all-new look and feel for rocker and tequila connoisseur Sammy Hagar and partner Guy Fieri’s popular additive-free tequila brand, in partnership with Louisville marketing agency PriceWeber. Dubbed “A Reputation Earned,” the creative serves as the foundation across all marketing and advertising efforts followed by international markets later this year. In a series of spots, Hagar and Fieri talk about the varied pleasures of the brand’s three tequila styles.

Guy Fieri and Sammy Hagar sip Santo Spirits tequilas.

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