This week, we’re covering rebrands, partnerships, new offerings and acquisitions.
Aeorema Communications
Aeorema Communications’ brand experience agency, Cheerful Twentyfirst, was reappointed by Stagwell to deliver Sport Beach at the Cannes Lions International Festival of Creativity.
Alma
Alma was named the strategic and creative lead agency for City Furniture. The agency is best known for its work on campaigns including Better with Pepsi and Coors Light Iceman to Canton.
Art of the Possible
CJ CheilJedang, a top Korean food brand, has appointed Art of the Possible as its strategic and creative agency of record for the U.K., the Netherlands, Germany and Australia following a series of competitive pitches. Art of the Possible will oversee strategy and creative across the four territories.
Brunner
Home Improvement Research Institute chose Brunner to serve as a founding member of the organization’s strategic partner program. The agency will work to build product marketing insights to benefit HIRI members.
Cream
Cream was appointed by luxury rental car rental provider The Out powered by JLR as its new full-service agency. The agency will support the brand in its nationwide expansion through audience research and insight, media strategy and implementation and communication elevation.
Element CG
CG Life specialty marketing agency The Market Element rebranded as Element CG. The brand relaunch emphasizes a focus on building emerging life science and biopharma brands with complementary client offerings.
FlyteVu
FlyteVu is partnering with Club CMO to bring members of the club exclusive experiences, first-look opportunities and direct connections with influential forces in pop culture.
GoSpooky
GoSpooky won the Webby People’s Voice Awards – Social for The Barbie Takeover and AI, Metaverse & Virtual for the Red Cross Restart a Heart campaign.
McCann Content Studios
McCann Content Studios was chosen as the U.K. social and influencer agency of record for Reckitt’s U.K. health brands. The agency will work to elevate the brands’ social performance by fostering meaningful engagement with customers.
Media Bodies
Media Bodies was honored in the U.K. government’s award ceremony, “Made in the U.K., Sold to the World.” The influencer marketing agency was recognized as one of the 10 winners at the ceremony.
Moxie Strategies
Moxie Strategies launched a new national boutique public affairs firm. Led by public affairs executive Maggie Moran, the firm will function as a traditional agency model with unique depth, positioned to create bold impact.
Ogilvy
Ogilvy launched a new global health influence offering. The included services are designed to bridge the gap between medical expertise and public awareness by connecting pharmaceutical, healthcare and wellness brands with the influence economy.
Spark
Spark was named as the first brand marketing agency for Aquila Power Catamarans. The agency will work to drive global brand strategy and creative direction for the company.
Stagwell
Stagwell added Indonesia-based media, creative and technology agency Leverate Group to its global affiliate program. The partnership will strengthen Stagwell’s reach in the Asia Pacific region while also expanding its network’s omnichannel media buying and activation capabilities.
TBWA\Media Arts Lab
TBWA\Media Arts Lab, the bespoke agency for Apple, won 10 golds at the 60th International Andy Awards. Apple also received the “brand of the year” for achieving the highest number of wins across the most varied campaign executions.
Walrus
Walrus was chosen to lead U.S. marketing for Moth Drinks. The independent New York agency will lead strategy and creative duties to support U.S. distribution gains for the company.
Within
Within was chosen as the media agency of record for Foot Locker North America. The agency will lead omnichannel media strategy and execution for Foot Locker brands.
Wpromote
Wpromote was appointed as the U.S. media agency of record for Learning Care Group. The agency will lead media strategy, paid social, paid search, programmatic and SEO for the company.