This week brings news of supercomputer-powered AI-generated content and industry-leading partnerships and mergers. Let’s dive in.
Accenture Song
Accenture Song was named as the global creative agency of record for Peugeot. The agency will work to enhance the familiarity and appeal of the brand for a younger, more global audience, utilizing creative communications across all channels.
Alma
Alma was named as a creative and strategic partner for digital real estate company Opendoor. The partnership is kicking off with two campaigns targeting the 55+ age group, the first of which premiered during The Golden Bachelor. Projected 2023 spend for Opendoor is $59 million according to COMvergence.
Arnold Worldwide
Arnold Worldwide won the best of show award at the 62nd annual Francis W. Hatch Awards. The recognition was given for the “Dr. Rick” campaign for Progressive.
Bernadette
Bernadette, VCCP’s digital and innovation company, is expanding its global footprint into the Czech Republic. The new office in Prague will be occupied by a team of designers, architects, developers, strategists and makers.
Bountiful Cow
Independent media agency Bountiful Cow has introduced a new brand consultancy. Named BC2, the brand consultancy is focused squarely on unlocking future growth for clients.
Camp Jefferson
Camp Jefferson was named agency of record for Boston Pizza International. The agency was chosen for both its creative product and its alignment with the brand’s key values and collaborative spirit.
Crimtan
Crimtan has been selected as a finalist for the Sussex Business Awards’ innovation in business award. The global company has been selected for its dedication to advancing innovation and attaining excellence in programmatic lifecycle marketing.
Futureverse
Futureverse is the first New Zealand-based company to own the Nvidia DGX H100. It’s leveraging the opportunity to develop a way to deliver scalable AI-generated content tools powered by Nvidia supercomputing.
Gale
Cotton Incorporated named Gale as its new U.S. strategic and creative marketing agency. The partnership will kick off in spring of 2024. 2022 estimated spend for Cotton Incorporated is $17 million according to COMvergence.
Havas
Havas acquired one of India’s foremost PR consultancy firms, PR Pundit. The move marks the launch of Havas Red, which is a global PR network launching in the Indian market.
Hawke Media
Hawke Media acquired Lone Fir Creative. The acquisition strengthens both parties’ diamond HubSpot partnerships and is expected to enable them to leverage CRM expertise to dominate the digital ecosystem.
Hill & Knowlton
Hill & Knowlton is launching a comprehensive rebrand initiative as its transitions into a new era of enterprise transformation and modern brand identity. The new brand includes a refreshed visual identity, website and social presence.
Media Bridge
Media Bridge launched a new agency practice area, MB Health. The division will specialize in serving health and medtech companies, under the leadership of Toni Dandrea.
Mediaplus
The E.ON Group has chosen to work with the Mediaplus agency group in the future, following a multi-stage, pan-European pitch in 10 countries. The partnership will start at the beginning of 2024. The mandate covers media planning, strategy and buying.
Miller Group
To celebrate its 30th year anniversary, Miller Group launched a rebrand. The rebrand includes a refreshed visual identity and new website, while the agency simultaneously prepares for an expansion into sustainability.
Moore
Moore received the silver apple award from the Marketing Club of New York. The award recognizes organizations that serve as an inspiration to the industry for long-term accomplishments and the ways they’ve given back to their communities.
Organic
Agencies Organic and Barefoot merged to form a modern, full-service brand performance agency under parent Omnicom Precision Marketing Group. Going by the name Organic, the agency will be led by president Kristen Houston Hitch.
Pixly
Pixly launched a new podcast influencer marketing division. The department will work to connect brands with tailored podcast audiences, adding to other programs that already serve this purpose for YouTube, TikTok, Instagram and Twitch
Publicis Production
Publicis Production is launching a new industry-led targeted methodology for content production. The company is working to operationalize the content supply chain, allowing them to spend less time on the “how” and more time on the “what.”
Relo Metrics
Relo Metrics launched Relo Census, a sports marketing data set positioned for rights holders, brands, agencies and media companies. The census level data set and platform enable users to benchmark performance, identify market trends and gather real-time competitive intelligence in order to increase ROI.
Simon/Myers
Simon/Myers launched a new partnership for LG Energy Storage Systems. The agency, which specializes in the home improvement and construction industry, will work to bolster the brand’s presence across North America.
Stagwell
Stagwell has formed a partnership with Google Cloud and SADA, a Google Cloud Premier Partner, to develop generative AI marketing solutions that support Stagwell agencies, client partners, and product development within the Stagwell Marketing Cloud.
Standard Life
Standard Life named Medialab as its new media agency partner. The agency will deliver integrated activity across TV, radio, out-of-home advertising and partnerships.