Friday Stir

By Kyle O'Brien 

-Trying to talk to an auto mechanic can be a lesson in futility, especially if you don’t know what’s under the hood. In Australia, mycar Tyre & Auto is coming to Australians’ aid with Auto-Translate, a utility which helps people learn the language of car. Developed by TBWA\Sydney and Eleven, Auto-Translate allows the user to enter car terminology via text, voice or scanning their bill and have it translated into simple, relatable terms, and a series of spots captures the concept with dry humor.

-New York Festivals 2024 AME Awards, honoring advertising and marketing effectiveness, is now open for entries. In 2024, AME Awards marks its 30th anniversary of recognizing pioneering campaigns, and new for 2024, AME is introducing the Regional Campaign of the Year Award.


-After its favorite tavern closed because of the pandemic, Droga5 started seeking a new establishment to service as its BOR, or Bar of Record. After a comprehensive review for its “entertainment account,” the Wall Street agency has chosen a new BOR—Killarney Rose—for its after-hours traditions. By partnering with a BOR, Droga5 will be supporting a local business and connecting with its community on a regular basis.

-Leading up to Veterans Day, several industry insiders talked about their experiences in the military and how that prepared them for a career in advertising.

-Remembrance Day in Canada is the Canadian version of Veterans Day, and The Royal Canadian Legion, with Wunderman Thompson Canada, is embarking on a new initiative this November 11, inviting digital advertisers to honor the two minutes of silence held between 11:00 and 11:02 each year, by not displaying any advertisements during this time.

The Royal Canadian Legion proposes a two minute ad blackout to honor veterans.

-Independent creative idea agency Barkley for the nonprofit organization Veterans Community Project (VCP). Founded by a group of combat Veterans, VCP provides critical support services with the goal of ending veteran homelessness nationwide. This new “Homeless Listings” campaign is based on the jarring statistic from the U.S. Department of Veterans Affairs, which estimates that more than 30,000 veterans are experiencing homelessness. The listings include photos pulled directly from Google Maps that show places veterans are forced to call “home,” like under bridges and alleyways.


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