Revolving Door Agency Moves: 72andSunny, Baldwin&, Fig and More

By Kaila Mathis 

Revolving Door

As we finish out the last day of Q1 2022, agencies everywhere are launching projects and partnerships that have been in the works for months, resulting in brand refreshes, honorary recognitions and even new funding round announcements. Let’s see who’s leading innovation in the agency world this week.


72andSunny’s marketing efforts for Tinder were honored at the 2022 ANA International Echo Awards for its marketing strategy and execution. Honors included the Diamond Echo Award, recognizing its data-inspired campaign, “Swipe Night,” which 72andSunny created as the company’s ad agency.


In-game advertising platform closed a funding round of $20 million, adding NBCUniversal and HTC to its list of strategic investors, along with WPP, Sony Innovation Fund, BITKRAFT Ventures, The Chicago Cubs and others.


Beach shade company Shibumi Shade selected Baldwin& as its creative agency of record, tasking it with leadership over brand strategy and design. The initial projects will surround a brand refresh and strategy to support the brand’s expansion up and down both coasts and the Gulf of Mexico.

Brandon Agency

The Brandon Agency has acquired the full-service video production studio, Cineloco, a full-service video and photography production studio with extensive experience in producing award-winning TV commercials, long and short-form video content, documentaries and podcasts. Cineloco will continue to operate as a stand-alone video production studio with The Brandon Agency and its sister agencies.

Duncan Channon

Bonterra Organic Vineyards named Duncan Channon as its creative and media agency of record following a period of strong sales momentum and growth potential. Duncan Cannon will run creative and media, including the launch of a new integrated campaign in Fall 2022 with video, print, influencer and social media activations.


Media investment analysis leader Ebiquity announced a definitive agreement to acquire Media Management Inc. and a conditional agreement to acquire MediaPath Network AB. The acquisitions aim to accelerate the independent media and marketing consultancy’s vision to be a fully integrated world leader in media investment analysis.


CNN has partnered with creative agency Fig to promote CNN+, its recently launched streaming platform with live, daily news, weekly programs, on-demand films, original series and an interactive community for subscribers. Fig transformed the brand into a one-stop destination for everything people need to know about CNN+.


GlobalHealthPR, a worldwide network of independent health and science communications agencies, has rebranded as Global Health Marketing & Communications (GHMC). The rebrand represents its expansion into integrated media and marketing solutions—and includes a new website and branded visuals.

M&C Saatchi

Business growth and destination agency London & Partners appointed M&C Saatchi as its lead creative agency. M&C Saatchi will work with the business, which runs Visit London, to develop and execute creative strategy—with the goal of bringing London back to a worldwide destination following a visitor drop amid the Covid-19 pandemic.

VSA Partners

VSA Partners launched a rebrand with global clean energy client and carbon zero leader FuelCell Energy, which has been working to revolutionize the energy sector for decades. The brand refresh aims to emphasize FuelCell Energy’s leadership in combating global climate change—and includes a logo redesign, typography, a brighter color palette and a new brand expression system.

Working Assembly

Branding agency The Working Assembly has launched a new brand called BAWI, a line of agua frescas with a modern twist, made with less sugar and organic fruit juices. BAWI’s co-founder Victor Guardiola set out to bring authenticity to a favorite childhood drink, wanting to enjoy some of the nostalgic flavors he grew up with in Monterrey, Mexico, but through a more health-conscious lens.