-We’re not here to fool you today. There are enough brands doing that already, which you’ll find in Adweek’s roundup here. But we will give you an extra.
Bidet brand Tushy saw all the successful dating shows out there and decided to have its own, but this one takes place on the crapper. In a teaser, two couples drop trou and sit on toilets across from each other as they do their twos and use their Tushy bidet attachments. The end makeout session puts an exclamation on their dookie-filled date. To make matters more uncomfortable, singles who have the guts to embark on a journey into commode dating can start applying via casting@hellotushy.com. And Tushy is even trying to get streaming services to pick up the “show.”
-Fashion designer Tom Ford and Lonely Whale, a nonprofit focused on keeping plastic out of the ocean, are seeking solutions to the plastic problem with the Tom Ford Plastic Innovation Prize.
-A growing number of Americans believe that CEOs—regardless of industry—make too much money, so why isn’t this a marketing crisis?
-Agencies are ignoring a large, cross-cultural population full of talented individuals—formerly incarcerated people who face the barrier of background checks, writes Ashish Prashar, global CMO at R/GA.
-If you haven’t yet checked out the interviews with the New York Festivals Advertising Awards’ Nigerian ambassadors, there are four engaging talks on the site now.
–Adam Devine’s new product launch with Cann, the popular THC-infused “social tonic,” finds the actor in a streaming show based on the beverage.
-With millions of Ukrainian women and children now refugees in other European nations, Mediabrands Content Studio in Denmark decided to create a free Ukrainian language book called “Welcome to Denmark,” introducing incoming parents and children to the country while also highlighting the nations’ cultural similarities to help the new refugees feel more at ease. The initial 20,000 printed copies have already been distributed and another batch is already being printed for more newly arriving Ukrainians to the country.
Denmark’s welcome book for Ukrainian refugees by Mediabrands.