Even with summer in full swing, agencies are continuing to report on groundbreaking revenue jumps, partnerships and client wins.
20ten is celebrating its 10 year anniversary with the launch of a refreshed visual identity and new website. The agency is also preparing for an expansion with its first U.S. office.
Clear Channel Outdoor Partners
Clear Channels Outdoor partnered with Aqfer on a secure first-party data collaboration for out-of-home activation. CCO will now be able to securely leverage brands’ first part data for OOH campaign planning, measurement and optimization.
COMvergence just released its annual global billings rankings and market shares report for 2022. OMD was named as the top global agency network. Closely behind, GroupM’s Mindshare placed second while MediaCom ranked third with a total billings. GroupM earned the top spot as the largest group for the year.
Courage was named the creative agency of record for Wine Marketing Association of Ontario. The agency will lead creative development for the brand’s identity and messaging refresh.
State Farm has expanded its agency roster. The insurance company has hired Highdive. A new campaign is expected to debut later this year.
Influur is launching its influencer marketplace with over 10,000 users in its database. The platform can be utilized by professionals to find and hire influencers and manage campaigns, as well as influencers to find steady work, all while preventing fraud on each end.
Innocean USA has been named Korean Air’s North American agency of record. The airline is looking to gain competitive edge as the aviation industry stabilizes post-pandemic. This collaboration creates an opportunity to promote more travel between the U.S. and Korea.
Media agency iProspect was chosen as the new media agency for Carlsberg Group. The agency will drive the company’s advertising and marketing campaigns across all markets.
Luquire was named agency of record for Experience Columbus, the Ohio Capital’s destination marketing organization. Luquire will utilize over 30 years of hospitality and tourism experience to lead the organization’s brand marketing and creative.
MMB was chosen to lead Biggby Coffee’s brand strategy and digital content for over 350 cafes in the Midwest and South. The agency will also assist with media planning and buying.
Omnicom Media Group
Omnicom Media Group acquired Ptarmigan Media. The acquisition aims to expand its financial services expertise with end-to-end media and marketing solutions tailored to the industry.
Planet Propaganda was chosen as the creative agency of record for lawn care company Weed Man. The agency will forge brand strategy and unify the vision for Weed Man’s 300-plus locations.
Strat7 reported revenue growth of $76 million for fiscal year 2023. This is a year-on-year increase of 48%. This growth can be attributed to the opening of several new offices, hiring of multiple new executives and new relationships with U.S.-based clients.
The Boston Foundation partnered with Proverb to modernize its brand. The rebrand includes a new logo and visuals, reflecting the work of the foundation to create a more unified approach to its work.
TMW Unlimited launched TMWX. The new digital offering will help brands connect with, interact with and convert their customers in more engaging ways by utilizing human insight to improve customer communications across the buying journey.
LaunchTech Communications was acquired by CyberRisk Alliance to deepen CRA’s resources and portfolio while expanding go-to-market activation services. TobinLeff served as the acquisition’s M&A advisor.
Unicorns & Unicorns
Unicorns & Unicorns just celebrated its fifth anniversary. The milestone comes with the recognition of over 200 successful projects that aim to open doors for underrepresented filmmakers and storytellers.
Venables Bell + Partners
Venables Bell + Partners was named the agency of record for Bob Evans Farms. The agency will lead all strategic planning efforts across the company’s portfolio of brands.