Revlon Group, the parent company behind brands including Revlon, Almay, Elizabeth Arden and American Crew, has selected Horizon Media, its U.S. and Canada agency of record to advance Revlon Group and its associated brands’ media profiles.
The appointment comes after an extensive five month competitive review.
As AOR, Horizon will lead brand and performance media for Revlon Group’s entire North America portfolio. Horizon and Revlon Group will work together to expand consumer loyalty, deepen engagement and drive new product launches while also furthering Revlon Group’s digital transformation.
“Horizon’s distinctive data-led approach will accelerate our digital performance and drive effective marketing campaigns,” said Brian Gearhart, vp, media and digital marketing at Revlon Group in a statement. “The team’s unique approach will enable our brands to further connect with consumers in a meaningful way and grow our loyal consumer base.”
Bill Koenigsberg, CEO and founder of Horizon Media, said in a statement that Horizon’s leading data and analytics platform will drive solutions to produce immediate impact and drive ROI for the new client.
“Revlon Group has a visionary team and a compelling plan for evolving its universally loved portfolio of brands. We are committed to bringing innovation and technology-inspired ideas that can scale across these brands,” said Koenigsberg.
Details and value of the contract were not disclosed.