Tuesday Stir

By Kyle O'Brien 

-As more oppressive laws roll out across the country and the 2024 presidential election looms, the stakes have never been higher for women and transgender, nonbinary and gender-expansive people to have access to reproductive healthcare. A campaign dubbed “Speak Up Man” from healthcare marketing agency The Considered, in collaboration with culture strategy firm The Opt-In, thinks cisgender men’s voices are crucial in raising awareness and changing attitudes about reproductive rights. Launched initially in response to the Supreme Court’s decision to overturn Roe v. Wade, “Speak Up Man” is anchored by four personal interviews with cis men of various backgrounds who have all benefited from abortions, with the goal of engaging all cis men as essential allies in the fight.

-This week’s podcast finds the hosts chatting with Tesa Aragones, president of North America at AKQA and Lucy von Sturmer, founder of the marketing consultancy The Humble Brag.


-Adweek explores why State Farm has made a massive investment in gaming.

-First-time partners X Games and Amtrak are launching a sustainably-minded collaboration that aims to take cars off the traffic-choked roads of Southern California.

Dara Treseder, CMO of Autodesk, and Andréa Mallard, chief marketing and communications officer at Pinterest, sat down for a seaside chat at Adweek’s Whalar House during Cannes Lions.

-Actor, entrepreneur and venture partner, Kylo Freeman’s For Them is advocating for LGBTQ+ rights as a whole, using its most recent campaign to inspire allies.

-Brands looking to appeal to the summer festival crowds should do their research and be a true part of the culture.