Netto will be tasked with leading all creative out of RAPP New York, while reporting directly to RAPP New York president Justin Thomas-Copeland and serving as a member of the agency’s leadership team.
“Moa brings with him to New York a history of creating groundbreaking work and an enviable number of awards and jury experiences. He possesses a fierce talent and a track record of utilizing creativity to solve clients’ business problems through engagement, experiences and immersive story telling,” Thomas-Copeland said in a statement.
“He combines creative vision with a proven ability and willingness to lead from the front and take work from good to great to truly outstanding. His leadership, experience, charisma and knack for attracting and nurturing top talent will help RAPP continue to deliver on its promise of creating transformative work for our clients,” he added. “We’re thrilled about what lies ahead with Moa on the team.”
Netto arrives at RAPP New York from Brazil’s largest digital agency, W3haus, where he has served as vice president, executive creative director since the beginning of 2015. Prior to that he spent a year as a creative director with Ogilvy & Mather São Paulo, following over a year and a half as creative director and head of convergence at NBS. Over the course of his career, which spans nearly two decades, he has also served at agencies including AlmapBBDO and DM9DDB and worked with clients such as IBM, Philips, Oi Telecom, Intel, Whirlpool and Neutrogena.
“I’m excited to join RAPP, an agency with a 50+ year heritage in the dissection and utilization of data to drive connected customer engagement at an individual level,” Netto said in a statement. “I believe that when you combine the power of RAPP’s data intelligence with top class creativity that can touch peoples’ emotions and move them to action in unexpected ways, you can achieve exponential results for clients. And, equally, if not more importantly, also make a lasting difference to individuals’ lives.”