Bear Collins Leaves BBDO New York to Join Fitzgerald & Co. as Senior Creative Technologist

By Erik Oster 

Atlanta-based McCann Worldgroup agency Fitzgerald & Co. has a Bear of a new hire.

The agency welcomed Bear Collins as its senior creative technologist.

Collins joins Fitzgerald& Co. from BBDO New York, where he has held the senior creative technologist title since July of 2016. Before that he spent two years as a creative technologist and helped launch BBDO New York’s Innovation Lab in 2015. While with BBDO, Collins worked with clients including Pepsi, AT&T, Mars, Visa, Lowes and Starbucks.

“I help ideate non-traditional concepts and prototype digital innovations,” Collins said in a statement, describing his role. “I hack social platforms, come up with never been done ideas and tinker with technology—all with the goal of finding unique solutions to our clients’ problems.”

Fitzgerald & Co. director of emerging content Mike McGarry called Collins “a game changer for us” and “The perfect combination of big-idea creativity and technological know-how.”

“If you want to be a leader in providing technology solutions to solve clients’ business problems, you need a great creative technologist,” he added. “We just got one of the best in the industry.”