Publicis Will Expand into Brooklyn with a New Prodigious Office

By Erik Oster 

Publicis announced plans to expand its global brand asset production division Prodigious with a new office in Industry City, the 16-building, 6 million square-foot complex on the waterfront in the Sunset Park neighborhood of Brooklyn. Prodigious currently operates out of two locations in Manhattan: 375 Hudson and 1675 Broadway.

“Industry City provides an ideal location for both our teams and clients,” said Jethro Ferguson, CEO of Prodigious North America, in a statement. “Our focus is on creative content production and being at the heart of such a vibrant environment will no doubt prove a source of inspiration and talent.”

Prodigious will open the new, approximately 15,000 square feet office, located in Building 2 at 220 36thStreet, on the sixth (top) floor, later this year. The office will house cross-media production capabilities, including recording and post-production facilities. Prodigious plans to collaborate with other Publicis agencies, as well as clients, in the new space.


In the process, it will join a list of Industry City tenants including Time Inc., Serious Eats, Bust Magazine, Abelcine, FilmRise, and Big Orange Sheep.

The move is also part of a larger trend of publishing, media, production and advertising companies moving to the borough. For example: Slate moved its digital magazine and podcasting arm from the West Village to Downtown Brooklyn earlier this year; Rolling Stone plans to move its headquarters from Midtown Manhattan to Dumbo; B-Reel recently announced a move to Dumbo from SoHo; A+E is opening an office and production space in Crown Heights early next year.

Dumbo (which stands for Down Under the Manhattan Bridge Overpass) already houses several agencies including Huge, Big Spaceship and VICE’s Carrot Creative.

Industry City 2

“Prodigious is joining a media ecosystem at Industry City that has become a vibrant home to production, post-production and digital media companies,” Industry City CEO Andrew Kimball said in a statement. “Brooklyn is home to the workforce that fuels the growth of the innovation economy and Industry City continues to become a prime destination for companies looking to tap into that resource.”

Photo Credit: Industry City