DDB & Tribal Worldwide Name Man Who Helped Lead the McDonald’s Pitch as Co-CEO

By Erik Oster 

DDB & Tribal Worldwide Amsterdam named Alistair Beattie as co-CEO, tasked with leading the creative and strategic vision of the agency alongside co-CEO Ivo Roefs.

Beattie will continue to serve as EMEA president for Tribal Worldwide. Prior to the promotion he served in that role as well as head of strategy for DDB Europe, working with clients including Volkswagen, Heineken and McDonald’s.

The latter client is particularly relevant as Beattie helped lead DDB/Omnicom’s successful pitch to win creative AOR duties on the account and also assisted in creating the structure of the as-yet-unnamed dedicated unit in Chicago.


“I’m excited to partner with Ivo to lead DDB & Tribal Worldwide, Amsterdam,” Beattie said in a statement. “We both share a vision about the role of the modern agency and the great opportunity to make data a fundamental part of how they build stronger connections between consumers and brands across every relevant touch-point.”

Alistair’s 20 years’ experience in digital strategy as well as intimate knowledge of international brands will accelerate this process, and further deepen the value we can add to our clients’ business,” Roefs added.

Prior to joining DDB as head of strategy in 2010, Beattie spent nearly two years as head of strategic planning at AKQA, working with clients including Unilever, Heineken, Sainsburys and Xbox. Before that he spent two years at AMV BBDO as director of digital strategy, where he was instrumental in launching the agency’s digital offering in London. That followed four years as a senior planner with LBi (formerly Wheel) and two as head of digital with W+K Amsterdam before that.