Independent Tampa agency PPK has promoted Garrett Garcia to president. Garcia was previously vice president of business insights. In his new role he will guide the trajectory of the business through identifying strategic and innovative growth opportunities, managing the agency’s finances and overseeing account, client and staff needs. He will continue to report to PPK founder and CEO, Tom Kenney.
“I see the talent we have at PPK and the timing is right to introduce the next generation of leadership,” said Kenney in a statement, who will continue to focus on client relationships and the film production division of the agency. “Garrett has been handling PPK’s operations for a little over a year and his ability to navigate through the pandemic has not gone unnoticed by myself and the team. He has proven his leadership capabilities and I am confident in his ability to take PPK to the next level.”
Garcia is the first non-founder to hold the president position at PPK, which was formerly called PP+K. He has more than two decades of experience in business insights, having worked at WestWayne (now 22squared) prior to his 17-year tenure at PPK. He has worked with brands including Marriott Hotels & Resorts, Tampa Bay Rays (MLB), Florida Lottery, Spectrum (Charter Communications/Bright House Networks), Bridgestone Retail Operations, Circle K, Checkers/Rally’s Restaurants, Big Boy Restaurants and PDQ Restaurants.
“As one of PPK’s very first non-principal employees, I’ve been fortunate to help this agency achieve some incredible things. This is thanks in large part to the team that has continued to grow around me—a team of almost 100 passionate, committed advertising minds who collectively make PPK the shop it is today. I’m thrilled to help usher in the next era of growth and innovation at the agency with this phenomenal team by my side,” Garcia said in a statement.
“Garrett joined PPK 17 years ago as an account executive and he immediately impressed me with his hustle and drive. As any CEO will tell you, invest in your best talent and let them do what they do best. Over the years, I’ve watched Garrett grow into a confident and compassionate leader, and I’m proud to announce his promotion to president of PPK,” said Kenney.