Posadtivity Offers Snark-Free Ad Blog

By Erik Oster 

PosadtivityA new advertising blog called Posadtivity seeks to let users “celebrate great work, get inspired, and remember why we all got into this in the first place.”

Hoping to “provide an alternative to industry criticism blogs, where schadenfreude, snarkiness, and sometimes personal attacks too often become the norm” (we’re not sure where they could be referring to), Posadtivity “offers up a place for industry vets and novices alike to submit their favorite work to be posted on the site through Facebook and Tumblr.” Moderated by creative director Craig Miller, the blog invites users to submit work that they think is great, while asking people not to submit their own work in order to keep it from becoming a spot for shameless self-promotion. Commenting on the site is open, although Posadtivity asks that contributors keep it positive, as “…if you don’t have anything nice to say, well, there’s plenty of other spots for that.”

“It’s almost always good to stay positive in your work, but that can be hard working in an industry where 99.9% of what you do never sees the light of day,” said Miller. “I’m hoping to provide a place online where we can praise each other’s best work, and remember why we all love doing this so much.”

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