Pizza Hut has appointed Ogilvy & Mather London as its creative agency in the UK without a pitch, The Drum reports. The account is estimated at £10m.
“I am excited about working with Ogilvy to spearhead our renewed marketing effort in UK,” Sandeep Kataria, general manager at Pizza Hut UK & Ireland said about the appointment. “I am excited about working with Ogilvy to spearhead our renewed marketing effort in UK. Already a partner of Pizza Hut and Yum! brands across numerous markets worldwide, we naturally want to tap into the creative excellence and strategic rigour synonymous with the Ogilvy network.”
The news follows the appointment of Deutsch LA as lead creative agency in the US in July, and a recent logo and menu revamp. Ogilvy & Mather London will be tasked with creating a series of integrated campaign articulating “Pizza Hut’s unique proposition and relevancy to consumers today,” according to The Drum.