Campbell Mithun Drops the ‘Campbell’

By Patrick Coffee 


Today in News we missed, Minneapolis agency Campbell Mithun followed the recent hiring of a new CEO and CCO and announcements of a physical move with a name change: no more Campbell, just Mithun.

From the Minneapolis Star-Tribune:


“Starting this week, the agency will be known as Mithun, in honor of co-founder and advertising legend Ray ­Mithun.”

About that move:

“Early next month, the agency will move five downtown blocks from its Campbell Mithun Tower location on S. 9th Street to the rehabbed site of the first Federal Reserve building in Minneapolis at 510 Marquette Av. S.”

The article also notes that the appointment of new CEO Rob Buchner (formerly of Fallon) and CCO David Carter (formerly of BBDO NY) preceded these larger changes, as did the signing of new clients like Pandora and Ashley Furniture (for which McCann scored the creative). Here’s more:

“Since Buchner took over, the agency has added a new executive creative director, two associate creative directors, a group media director and three associate media directors.”

In case you missed the renewed focus on founder Ray Mithun, the agency’s website hosts a page titled “Ray’s Ghost” that collects his best-known quotes.