Pizza Hut has added Mischief @ No Fixed Address to its agency roster for 2024 as its social agency of record for Pizza Hut. The newly-created role is designed to fuel Pizza Hut’s place in culture and boost its social engagement.
Mischief will join Pizza Hut’s roster of marketing agencies, including GSD&M (creative AOR), Spark Foundry (media), Alison Brod Marketing + Communications (PR), RQ (influencer) and Tracey Lock (shopper marketing).
“We value the creative input of all agencies and believe great ideas can come from anywhere. We are excited to invite Mischief to join our marketing agency roster as we know they will continue to help us become the unofficial pizza of pop culture,” said Lindsay Morgan, chief marketing officer of Pizza Hut in a statement.
Morgan added that the agency will help with partnerships and addressing trending topics and social conversations to help expand Pizza Hut’s fandom among younger audiences.
“We were initially attracted to Pizza Hut because it’s an iconic brand. But once we met the team, we knew instantly they were our kind of people. These are ambitious marketers who aren’t afraid to make some noise,” said Greg Hahn, co-founder and chief creative officer at Mischief in a statement.
Mischief has won key accounts over the last year, including Outback Steakhouse, Peet’s Coffee, Sizzler, Chili’s, Heinz Ketchup and Red Wing Shoes, and the agency was named Adweek’s 2023 U.S. Agency of the Year.