Pitch, Weingart Center Urge Investing in the Homeless

By Kiran Aditham 

In what feels like a more redemptive version of Shark Tank, we have this pro-bono campaign from Pitch, the West Coast shop you know perhaps for its longstanding relationship with Burger King, Pepsi, Asics and more.

In its newest campaign, the agency gets philanthropic and turns its focus to more socially-conscious issues, namely homelessness and a downtown Los Angeles organization called the Weingart Center.


This short may look like a board meeting/presentation, but it turns into a pitch that transforms potential investors from cold to hot when their salesman of sorts suggests job placement for the homeless instead of just donating a buck or two. It’s apparently not fiction.

In a statement, Pitch President Rachel Spiegelman writes:

“The men and women who work at the Weingart Center are miracle workers. They help people truly in need re-enter society with hope and a plan. When you donate you give your money away, when you invest you get a return. That’s the core idea behind our campaign and behind the Weingart program. We’re honored to be working with them on this incredible cause.”

The campaign also includes a redesign of the Weingart site and a Twitter march with the hashtag #investinLA.

CEO: Jon Banks
President: Rachel Spiegelman
Chief Creative Officer: Xanthe Wells
ACD/Art Director: Brian Farkas
ACD/Copywriter: Tylynne McCauley
Executive Producer: Julie Salik
Producer: Nancy Sanders
Production Coordinator: Nick Phillips
Strategist: Lexi Whelan, Kristin Kiefer
Art Directors: Bryan Evans (Logo), Max Pollak (Social), David Dubois (Storyboards)
Copywriter: Will Patterson (Social)
Associate Design Director: Gary Shum (Logo)
Production Company: Check Your Head Films
Director: Ricardo Mehedff
Executive Producer: Josh Goldstein
Line Producer: Aviv Russ
Director of Photography: Lowell Meyer
Editor: Nathaniel Connella
Motion Graphic Designer: Terry Politis
Post Producer: Esther Gonzalez
Mixer: Nick Phillips
President & CEO: Kevin Murray
Director of Development: Kristina Farkas
Marketing Director: Felicia Dupuch