Dallas-based fast casual pizza chain Pie Five Pizza selected The Richards Group as its agency of record following a review. The Richards Group will be tasked with creative, brand, digital and social strategy, and media buying and planning for Pie Five.
“The Richards Group is a renowned branding agency known for putting emerging concepts on the map through their iconic campaigns, like Chick-fil-A and Motel 6,” said Randy Gier, Chief Eating Officer* for Pie Five Pizza parent comapny RAVE Restaurant Group. “Fast-casual pizza is still a developing segment. As we gear up to open our 100th location, we look to The Richards Group to catapult our brand to the next level. Plus, when Stan Richards stood up in front of his entire staff and concluded the pitch with ‘Let’s go have fun,’ we knew we’d found an agency partner that could speak our language.”
For The Richards Group, the appointment follows the agency winning lead creative duties on KeyBank back in January and winning creative AOR duties on Schwab Trading Services away from Havas in March of 2015.
“Pie Five is the kind of brand you dream of working with. It’s fun, it’s memorable, it’s growing and it’s got some of the sharpest minds in the industry behind it,” said The Richards Group principal Pete Lempert. “We can’t wait to sink our teeth into this brand and their product.”
The Richards Group’s first campaign for Pie Five Pizza is expected to debut this fall.
*We have to ask how one attains such a title…