Schwab Trading Services, formerly known as “Active Trader,” chose The Richards Group as its creative AOR.
This development marks an end to Havas Worldwide’s relationship with the larger Schwab organization. That agency was creative AOR for all related properties from 2004 until CP+B beat Fallon to win the pitch in early 2013; Crispin will remain creative AOR for Charles Schwab itself and UM will handle media.
After Havas won TD Ameritrade in May of 2014, the rest of the account moved into review; we do not at present have any information on which agencies competed for the business (which had a combined revenue of $3 million as of summer 2014).
Richards plans to launch a new campaign for the Trading Services brand in “early 2015”; the multi-channel work will include television, digital and social material.
For context, here is one of the most recent campaigns created by Havas: