Minneapolis agency Colle McVoy has been selected as the creative agency of record for Perdue Foods after a competitive review. The agency has been tapped to lead creative strategy aligning with Perdue’s overall business strategy, creative, digital and production for all Perdue Foods Consumer Business.
Colle McVoy takes over the creative from VIA Agency, which produced its latest campaign still running on TV. Colle McVoy will be in charge of brands including Perdue, Perdue Harvestland and Perdue Simply Smart.
“Deploying a diverse team reflective of the Perdue consumer set, Colle McVoy was able to quickly assess Perdue’s strategic direction and suggest new and compelling ways to communicate it. Their creative ideas are built for the long-term, with differentiated messaging that explores new channels with inventive ways to reach our audience,” said David Zucker, chief marketing officer and senior vice president of ecommerce, Perdue in a statement.
“Perdue’s growth has been guided by four generations of leaders passionate about quality, integrity and trust, as well as a focus on continuously improving everything they do,” said Jessica Henrichs, president, Colle McVoy in a statement. “Their innovative approach continues to drive change in the industry, and we look forward to developing breakthrough creative and leveraging modern channels to help Perdue become the most-trusted name in protein.”
Colle McVoy has a history of partnering with many food and agricultural clients including Land O’Lakes, CHS, AGCO, Vermont Creamery and Schwan’s Home Delivery. Recent new business wins for the agency include Northern Tool + Equipment and Blu Dot.
New work by the agency for Perdue will launch this year.
“Great things happen when core values and cultures align. We are incredibly proud to partner with Perdue because we share a deep commitment to our people, our communities and responsible food and agriculture,” said Christine Fruechte, CEO, Colle McVoy in a statement.