Ogilvy New York Crafts Ode to Crappy Wrapping for The UPS Store

By Erik Oster 

Ogilvy New York launched a new, 30-second spot for The UPS Store entitled “Wrapping vs. Packing” that takes a humorous look at a relatable phenomenon.

Those of us who are less gifted at the art of wrapping presents will find plenty to relate to in the ad, which depicts a variety of botched wrapping jobs. “Wrapping vs. Packing” uses the simple and relatable humor of people struggling with the task of wrapping gifts to deliver the message “You deal with the wrapping, let The UPS Store deal with getting it there,” presenting The UPS Store’s pack and ship guarantee as the ideal solution to half the problem of shipping your gifts. For the other half, you’re on your own, or you can always beg family, friends or a significant other to help out. Those of us who understand the wrapping struggle will establish a connection to the action that makes the approach memorable and a good way to champion The UPS Store’s holiday offerings.


AGENCY: Ogilvy New York
CCO, Ogilvy One NY: Alfonso Marian
Group CD: Jerry Dugan
Group CD: Chris Curry
ACD: Parker Sims
ACD: Melissa Hoke Chief Production Officer: Matt Bonin
Exec. Dir. Content Production: Jenny Gadd
Sr. Producer: Howard Howell
Producer: Laura Lepre
Business Affairs Manager: Libby Fine
Music Producer: Michael Freeman
Exec. Group Director: Gosia Plewako
Account Supervisor: Dhaval Patel


Director: Adam & Dave
DP: Toby Irwin
Head of Production: Christa Skotland
Managing Director: Mal Ward
Executive Producer: Marc Marrie
Producer: Kristin Porter

Editorial House: Mackcut
Editor: Erik Laroi
Asst. Editor: Maria Lee
Producer: Sabina-Elease Utley
Executive Producer: Sasha Hirschfeld
Telecine: CO3
Colorist: Tim Masik
VFX: Method
Sr Flame Artist: Tom Leckie
Post Executive Producer : Alaina Zanotti
Post VFX Supervisor: Doug Luka
Post Producer: Heather Saunders & Brad Wood

Music Company: Human
Audio Post: Heard City
Sound Design + Mix: Corey Melious