Ogilvy has bolstered its creative team on the West Coast by appointing Lisa Bright as chief creative officer of its California operations.
She will be responsible for leading creative across the agency’s portfolio of clients in California, partnering with Dan LaRusso, managing director of Ogilvy California. The agency has offices in Los Angeles, San Francisco and Sacramento.
While Bright’s position is not new to the office, Ogilvy hasn’t had a senior creative leader in California for several years.
Bright was most recently executive creative director at FCB Chicago. She has held senior creative roles at a range of agencies including Iris Worldwide and Kaplan Thaler. At FCB, she was responsible for spearheading Cottonelle’s “downtherecare” platform, and led the “Torture Test” campaign for Glad.
Devika Bulchandani, CEO of Ogilvy North America and global chairwoman of advertising, said: “Creativity has the power to change everything. I am thrilled that Lisa is joining us as we further bolster in our creative leadership across the region. She has a broad range of creative experience, is a modern thinker and fantastic at growing and nurturing teams and ideas.”
Joe Sciarrotta, Ogilvy’s deputy global chief creative officer, added: “Lisa stands out as someone who has championed creativity in all its forms to not only drive business results, but to meaningfully connect brands to culture.”