Oberland Boosts Creative Talent and Adds e.l.f. Beauty to its Roster

By Kyle O'Brien 

Agency Oberland has added new talent to handle the 50% growth it has had so far this year. Part of that growth has come from its latest signing, as e.l.f. Beauty has named Oberland its purpose agency of record.

The creative, strategic and project management experts joining Oberland have worked on campaigns at creative agencies on legacy and indie brands.

Monica Taylor, Oberland’s new group creative director, has worked with Nike, Old Spice, Target and Google and comes to the agency from Wieden+Kennedy. Taylor has won major industry awards including a Cannes Grand Prix for Nike and will report to executive creative director Lisa Topol.


“Creative and strategy need to work hand-in-hand, which is why it’s great to be bringing in key talent in both of those departments together,” said agency co-founder and CEO Drew Train in a statement.

The new hires hail from creative shops Ogilvy, BBDO, TBWA\Chiat\Day and adam&eveDDB and include Mani Schlisser as director of strategy, Alec Samuelson as senior copywriter, Bella Hardt as senior art director, and Hannah Poupard as senior project manager.

“Using creativity for good is more important than ever for talent living in a tumultuous world and helping brands make good money matters. We’re thrilled that these skilled super humans are joining our roster of conscious creatives,” said Oberland co-founder and chief creative officer Bill Oberlander.

After successfully boosting the e.l.f. Beauty brand via projects that garnered headlines and drove sales, the cruelty-free beauty brand has extended its relationship with Oberland by naming it purpose agency of record.

“This is proof positive that companies are recognizing the power of purpose advertising to drive business performance,” said Train.

Oberland launched the “Show your(s)e.l.f.” campaign which brought new and inclusive influencers to the forefront. The first video starred Anastasia “Tas” Pagonis, a blind paralympic swimmer and world record holder whose social media makeup videos have garnered her millions of followers.

“E.l.f. Beauty and Oberland were born to disrupt, challenge the status quo and aspire to change the world. We both believe in positivity, inclusivity, and accessibility, and together we show how anything is e.l.f.ing possible,” said e.l.f. Beauty CMO Kory Marchisotto in a statement.

Oberland also counts Strong Roots, Hillel International, and Children’s Hospital of Philadelphia as clients, among others.