New York’s largest healthcare system North Shore-LIJ–which in recent years has worked with small agencies including Gatesman + Dave and Devito/Verdi–selected J. Walter Thompson New York as its lead creative agency.
The agency will be tasked with leading North Shore-LIJ’s branding and advertising strategy for all of its enterprises, including 19 hospitals, over 400 outpatient physician practices, medical research and education enterprises, effective immediately. JWT will work on developing a brand campaign aimed at “bringing to life the health system’s leadership position in the healthcare industry,” according to a press release. The news comes on the heels of the agency winning creative duties for Kellogg brand Special K at the end of last week.
“J. Walter Thompson will be a critical strategic and creative partner in helping to enhance our brand and reputation for offering best-in-class healthcare in both the New York metropolitan area and beyond,” said North Shore-LIJ senior vice president and chief marketing and communications officer Ramon Soto.
“North Shore-LIJ is in a unique position to be a partner to patients and consumers throughout their entire lives,” added Lynn Power, president, J. Walter Thompson New York. “We’re thrilled to work with a dynamic, rapidly expanding company that is reaching new heights in the delivery of healthcare. It will be a privilege to partner with their incredible team.”