Believe it or not, the NFL regular season is already more than halfway over. Yes, it’s depressing, and at this rate, Randy Moss will have played for six different teams by the time we reach the playoffs. So, we look toward the end of the seasons as America’s most watched (and most annoying) NFL Sunday team shows the differences between the “Have and Have Nots” in this campaign previewing Fox’s coverage of the Super Bowl.
As is the case with most former professional athletes, a lot of ordinary and mundane tasks can come down to bragging rights. So, while Joe Buck, Curt Menefee and Jay Glazer may leer in jealousy at their Super Bowl-winning counterparts, they know that their lives drove them to be journalists instead of professional athletes, and while press passes do come with their benefits, they automatically mean getting to party with Usher or Hugh Laurie. Also, we get why Laurie’s there as his show House is on Fox, by why is Usher there? Was he just in the neighborhood?
Basically, the kind of folks who find the NFL on FOX funny and relevant will truly love this campaign. These are the same folks who think Howie Long is a studly stud, Jimmy Johnson and Troy Aikman are gods among men for restoring the Dallas Cowboys to greatness, Michael Strahan’s sitcom should have been on longer and Terry Bradshaw was great in Failure to Launch. Still, I have yet to find anyone who thinks Frank Caliendo is funny or entertaining.
Two more spots and credits after the jump.
Agency: Fox Sports Marketing
Chief Marketing Officer: Eric Markgraf
SVP/Group Creative Director: Robert Gottlieb
Vice President: Bill Battin
Copywriters: Robert Gottlieb, Loren Tarquino
Production Company: Smuggler
Director: Renny Maslow
Partners/Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producers: Lisa Rich, Laura Thoel
Line Producer: Rhonda Vernet
Director of Photography: Barry Peterson
Editorial: Arcade Edit
Editor: Paul Martinez
Assistant Editor:Andrew Leggett
Producer: Amburr Farls
Colorist : Clark Muller @ Company 3
Sound Mix: Mic Brooling, Fox Sports Marketing
Flame Finishing: Kevin Prendiville, Fox Sports Marketing