MullenLowe Names New Head of Strategy for L.A., Winston-Salem

By Erik Oster 

MullenLowe has a new strategic leader for its Los Angeles and Winston-Salem, North Carolina offices.

Mollie Partesotti joined MullenLowe as senior vice president, head of strategy for the Los Angeles and Winston-Salem offices.

Partesotti arrives from CP+B, where she has served as head of strategy in Los Angele since being promoted to that role last November, following a year and a half as global group director of brand strategy for CP+B L.A., working with clients including Hulu, PayPal, Jose Cuervo, 1800 Tequila and NBA 2K. Prior to joining CP+B, she spent three years at TBWA\Media Arts Lab as global group strategy director.

“While we love Mollie’s credentials and experience, what excites us most about her is her incredible drive and ambition,” MullenLowe U.S. CEO Lee Newman said in a statement. “Mollie’s tireless pursuit of unconventional solutions make her a natural fit for MullenLowe, and her influence across both Los Angeles and Winston-Salem can already be felt.”