MUH-TAY-ZIK | HOF-FER has a new campaign for the Golden State Warriors entitled “DubTales.”
The Dubs is a nickname given to the club by fans, and the first installment in the “DubTales” campaign involves an obsessive fan/food truck owner talking up Stephen Curry. He boasts of Curry’s Herculean accomplishments such as, “the arc on his shot is so big, it fits two of each animal on Earth,” and “He makes it rain so much they’re asking him to end the California drought.” The campaign also invites fans to write their own “DubTales” to be featured on Golden State Warriors social channels, merchandise and even during games.
“In the last few years The Golden State Warriors have gone from a team that usually missed the playoffs to a contender with stars famous throughout the world,” said John Matejczyk, co-founder and executive creative director, MUH-TAY-ZIK | HOF-FER. “When you get that big, your highlights become the stuff of legend. #DubTales exaggerates and pushes those legends to incredible places.”
The campaign launched on October 13th to stoke excitement for the upcoming NBA season. New spots will continue to roll out throughout the season.
Credits:
Agency // MUH-TAY-ZIK | HOF-FER
EXECUTIVE CREATIVE DIRECTOR: John Matejczyk
DIRECTOR OF STRATEGY: Matt Hofherr
HEAD OF PRODUCTION: Michelle Spear
ACD/COPYWRITER: Josh Bogdan
ACD/ART DIRECTOR: Tony Zimney
SENIOR COPYWRITER: Guy Lemberg
SENIOR ART DIRECTOR: Adam Ledbury
ACCOUNT SUPERVISOR: Carolina Cruz-Letelier
ASSISTANT ACCOUNT MANAGER: Emily Mee
PRODUCER: Alex Smith
Production // MUH-TAY-ZIK | HOF-FER
DIRECTOR: John Matejczyk
CO-DIRECTOR: Josh Bogdan
DP: Mike Sugrue
LINE PRODUCER: Michelle Spear
PRODUCTION COORDINATOR: Molly Hayes
Editorial // CUT & RUN
EDITOR: Pete Koob
ASST EDITOR: Russel Fong
EXECUTIVE PRODUCER: Deanne Mehling
PRODUCER: Jess Manning
Color // SPY
COLOR: Chris Martin
Audio // ONE UNION
SR. ENGINEER: Eben Carr
Music // BEACON STREET STUDIOS
EXECUTIVE PRODUCER: Adrea Lavezzoli
Talent //
OCP: Brett Riley