David&Goliath Gets Chaotic for VIZIO

By Erik Oster 

David&Goliath is launching a new campaign for VIZIO, championing the brand’s P-Series Ultra HD TV, which has four times higher resolution than standard HD.

The campaign debuts tomorrow with the broadcast spot “Fallen Tree.” In the 30-second ad, a family is so captivated by their P-Series Ultra HD TV that they fail to realize a fallen tree has crashed through their window, even as a rescue team arrives. “With four times the resolution, nothing is more captivating,” says the voiceover at the spot’s conclusion. While it may not be the most innovative approach, it showcases the P-Series Ultra HD TV well and is flexible enough for a number of future variations on the theme.


A second spot, “Turkey Dinner” follows in the same formula, with a pair of dogs devouring a turkey dinner while their owners are too captivated watching football to notice. “Turkey Dinner” and a third spot, entitled “Pillow Fight” will roll out in the coming months, with all three ads airing on national cable.


Client: VIZIO

Agency: David&Goliath

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

President: Brian Dunbar

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Copywriter: Patrick Que

Art Director: Allen Yu

Director of Broadcast Production: Paul Albanese

Group Account Director: Jennifer Mull

Account Supervisor: Kammie Dons

Assistant Account Executive: Karolyne Crowe

Planning Director: Kristen Knape

Director of Business Affairs: Rodney Pizarro


Production Company: MJZ

Director: Dante Ariola

President: David Zander

Sr. Executive Producer: Scott Howard

Producer: Natalie Hill

Director of Photography: Philippe LeSourd

Production Designer: Floyd Albee


Editorial: Spinach

Editor: Adam Bright

Assistant Editor: Michael Weiss

Producer: Jonathan Carpio

Post-Production: Method

VFX Supervisor: Rob Hodgson

Compositing Supervisor: Dominik Bauch

Tracking Supervisor: Messrob Torikian


Executive Producer: Stephanie Gilgar

Senior Producer: Pip Malone

Coordinator: Karena Ajamian

Original Music: Human

Audio Mix: Margarita Mix, Santa Monica

Mixer: Nathan Dubin