MUH-TAY-ZIK | HOF-FER Explores ‘Opportunities’ for

By Erik Oster 

MUH-TAY-ZIK | HOF-FER launched a new 30-second spot for showing how the service turns consumer interaction into an opportunity to provide great customer service.

The agency takes that idea to humorous lengths as it shows employees of a small business perhaps a little too excited to deal with consumer complaints. At one point one employee excitedly yells, “This lady wants us to burn in hell because she hasn’t gotten her package yet!” which gives a pretty good indication of the tone of the spot. MUH-TAY-ZIK | HOF-FER manages to work in a quick look at how the product works as one employee explains to another why everyone is so happy about customer complaints. It’s all very much in line with MUH-TAY-ZIK | HOF-FER’s roots, as the agency made a name for itself crafting work for tech start-ups and other emerging brands. Its creative team was devoted to understanding the customer service sector, going so far as taking a training class and talking to sales and customer service reps to develop the concept.


Title: Opportunities

Executive Creative Director: John Matejczyk
Head of Production: Michelle Spear Nicholson
Senior Producer: Jona Goodman Suarez
Art Director: Stevan Chavez
Copywriter: Mike Gallucci
Director of Strategy: Matt Hofherr
Account Manager: Kashmir Hyder

Production: WW7
Director: Shillick
Director of Photography: Peter Thompson
Executive Producer: Josh Ferrazzano
Line Producer: Sheree Shu

Editorial: WW7
Editor: Josh Hegard
Executive Producer: Josh Ferrazzano

Colorist: Carey Burens
Executive Producer: Lori Joseph

Final Mix: ONE UNION
Audio Engineers: Joaby Deal