MRY West Hires New ECD, Wins Del Monte

By Patrick Coffee 

brad cohnToday MRY named Brad Cohn ECD of its West Coast office (which is about to turn eight months old). The agency also announced that it will be social/digital AOR for top banana Del Monte.

Cohn has a more extensive agency background than most. While the release tells us that he joined MRY from McCann, where he was ECD on the HP account, his resume indicates that he left twofifteenmccann in 2012 after one year with that shop and five years as VP/ECD at McCann Worldgroup San Francisco and spent the past two and a half years working freelance.

The rest of his history reads like a who’s who of Midwestern agencies: art director/copywriter at BBDO and Doner, ACD at DDB, VP/CD at Y&R, creative director on Coors for FCB Chicago.


On Del Monte, the agency will begin handling the client’s social/digital presence this month — but the first campaign complete with activations aimed at “existing canned food consumers” will arrive in early 2015.

Said campaigns will focus on the E-word, “engagement” — and MRY will be part of a team including Starcom MediaVest Group, Saatchi X, Integer, Juniper Park, and PR Hacker.

No word on which clients Cohn will handle at MRY West, though the agency writes that the Del Monte account now leads its Bay Area office’s roster.