BBH London Brings Together Rivals for KFC

By Erik Oster 

BBH London has released a new spot for KFC in the UK entitled “Fans.”

In the 90-second spot, two brothers support rival footie clubs — Stirling Albion FC and Dunfermline FC — and each attends a match with one of their parents. Both diehard fans are quite serious about the match but only one team comes out on top. But in heartwarming yet predictable fashion, KFC brings the family back together, and soon the boys are bonding over the new Colonel’s Brownie Bucket. While it may not exactly be breaking new ground, it’s a cute spot and well-executed enough to not seem over-the-top.



Client: KFC
Marketing Director: Meghan Farren
Marketing Manager: Jeff Singer
Senior Brand Manager: Maria Dogin
Agency: BBH London
Creative Director: Hamish Pinnell
Strategist: John Jones
Strategy Director: Debra Ladd
Business Lead: Sian Cook
Team Manager: Helen Campbell – Borton
Team Director: Leo Sloley
Producer: Jodie Sibson
Assistant Producer: David Lynch
Production Company: Academy Films
Director: Peter Cattaneo
Producer: Juliette Harris
DoP: Florian Hoffmeister
Post Production: The Mill
Editor/Editing House: Nik Hindson, The Assembly Rooms
Sound: Dan Beckwith, Factory