-Nike is encouraging more girls to get involved with skateboarding by introducing a wood-crafted music box. Instead of the traditional graceful ballerina, the music box features a figurine of Rayssa Leal, Brazil’s youngest Olympic medal winner, as a skateboarding fairy.
A spot (above), created by Wieden+Kennedy São Paulo, features Leal skateboarding with animated fairy wings as she is befriended by other animated creatures.
-Adweek explores what marketers need to know about 5G and what it means for the future of communications.
-Havas is strengthening its customer experience (CX) division with the appointment of Ol Janus to the newly created role of global head of data.
-Anywhere you look can become a spot where you can live out your hoop dreams with Reebok’s newest app “Courting Greatness,” an AR-styled digital tool that uses a smartphone camera to map out the dimensions of a basketball court.
-A couple played by Jessica Alba and Zac Efron, who are partners in love and espionage, star in a tourism campaign for Dubai by Mother.
-Using its proprietary 3D technology called DeepScreen, Ocean Outdoor offers a new ability to drive audience engagement for brands.
-The latest Adweek podcast finds Adweek’s streaming editor, Kelsey Sutton, discussing all things HBO Max and how it stacks up against the other streaming players.
-The Drum explores how brand Frito-Lay is expanding its in-house creative shop.