-Ikea Spain worked with McCann Madrid and production company Blur on a new music video featuring singer Sandra Delaporte covering the song “Pero a tu lado” (video above) as part of a campaign celebrating the power of standing shoulder to shoulder in difficult times .
“The lyrics of the song are, in itself, a statement of intent that reflects the importance of helping others,” Ikea marketing direector Laura Durán said in a statement. “It leaves an indelible impact on our lives, whether it’s us helping others or vice versa.”
-Independent agency Mother worked with Irth, a non-profit tech project of Narrative Nation, on the Mother’s Day launch of The Black Mother’s Green Book, an app asking Black mothers to review doctors and hospitals in order to create a directory as a guide to safer birth experiences.
-Last week, Massachusetts Attorney General Maura Healey filed a lawsuit accusing Publicis Health of deceptive marketing practices for its role in promoting OxyContin to the state’s residents.
-MediaPost asks if other agencies will be sued for complicity in the opioid crisis.
-Over at the Adweek mother ship we have the 2021 CMO Awards today.
-Agency execs anticipate a return to business as usual for thee TV upfronts market.
-Global independent agency collective Worldwide Partners welcomed Buenos Aires-based w/ to the fold.