Health and Wellness

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Massachusetts accuses Publicis Groupe's healthcare division of deceptive practices

opiod
The lawsuit follows a $573 million settlement with McKinsey over similar allegations that McKinsey advised Purdue on how to best target doctors to boost OxyContin sales.Getty Images
By Erik Oster

May 7, 2021

Purdue Pharma’s reckoning over the company’s promotion of OxyContin contributing to an opioid epidemic has spread to the company’s marketing partners.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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