Health and Wellness

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Massachusetts accuses Publicis Groupe's healthcare division of deceptive practices

opiod
The lawsuit follows a $573 million settlement with McKinsey over similar allegations that McKinsey advised Purdue on how to best target doctors to boost OxyContin sales.Getty Images
Headshot of Erik Oster
By Erik Oster

May 7, 2021

Purdue Pharma’s reckoning over the company’s promotion of OxyContin contributing to an opioid epidemic has spread to the company’s marketing partners.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Recommended articles
Related Articles
Media Agencies

MediaCom U.S. Initiative Aims to Normalize Conversations Around Mental Healthicon-image

By Erik Oster

Dentsu Health logo
Health and Wellness

A Look at Dentsu’s Global Health Offeringicon-image

By Erik Oster

A lady puts on a face mask
Health and Wellness

The Body Shop Names FCB Brasil Agency of Record to Heighten Activism Focusicon-image

By Stephen Lepitak

Tim Jones served as executive creative director for McCann Health New York since 2019.
Leadership & Talent

Exclusive: Grey Hires CCO to Lead Pharma Businessicon-image

By Erik Oster

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

Why Smart Brands Are Turning to Latin America for Creative Talent

By Ajit Kara

The Role Total Video Planning Plays in Upfronts

By Tim Spengler

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Your sites feature HTML here...