Monday Stir

By Kyle O'Brien 

-Sport brand Decathlon believes that sports can make the world a better place, so it worked with Parisian agency Romance on a series of short ads showing the idea in practice. It used real amateur and Decathlon sponsored athletes to show how a sip of water, a family bike day, hitting tennis balls against a wall and cleaning up a beach before surfing can make a person’s day, and the earth, a better place.

-Adweek partnered with Harris Poll to gauge sentiment around past Earth Day campaigns—which ones led consumers to buy, what’s been most memorable and how different strategies change consumers’ perception of brands.


-The Hershey Company has appointed independent media agency Horizon Media as U.S. media agency of record for its core confectionary business.

-Home Depot, which dropped the Richards Group last year, has appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom.

-Health insurance provider Humana has appointed Publicis Media agency Spark Foundry as its U.S. media agency of record. The agency will be responsible for all online and offline media buying and planning across local and national campaigns.

-Earth Day is coming up in just a few days, and technology company Arcadia is putting forth a pledge to consumers to make sure everyone has access to solar energy. The campaign promotes community solar, an alternative to rooftop solar and geared towards renters, low-income, and those without a high credit score.

-Cat food brand Fancy Feast has launched a new line of single-serve feline entrées and has released a digital cookbook for cat parents who want to coordinate meals with their four-legged friends.

-The Drum talked with Renault’s brand director Adam Wood and Publicis Poke creative director Colin Byrne about the auto brand’s legacy and why Renault doesn’t just want to be another car brand that plays it safe when it comes to creativity.