-BBDO Pakistan and Impact BBDO teamed up with Unilever to release a version of the national anthem of Pakistan led by singer Shehzad Roy and sung through face masks to promote personal responsibility to stop the spread of the coronavirus (video above).
-Former Doner creative director Susan Walsh‘s age and gender discrimination lawsuit against Doner is moving to trial.
–Havas Media became the first agency to join Prebid, a coalition of ad-tech companies standardizing programmatic monetization.
-Diageo acquired Ryan Reynold‘s Aviation Gin.
-Recently launched agency Broken Heart Love Affair introduced the first campaign for Canadian paper products company Kruger, entitled “Unapologetically Human.”
-Publishers struggling with ad revenue are turning to commerce.
-35% of Americans think brands should extend their Facebook boycotts.