Monday Stir

By Erik Oster 


-BBDO Pakistan and Impact BBDO teamed up with Unilever to release a version of the national anthem of Pakistan led by singer Shehzad Roy and sung through face masks to promote personal responsibility to stop the spread of the coronavirus (video above).

-Former Doner creative director Susan Walsh‘s age and gender discrimination lawsuit against Doner is moving to trial.

Havas Media became the first agency to join Prebid, a coalition of ad-tech companies standardizing programmatic monetization.

-Diageo acquired Ryan Reynold‘s Aviation Gin.

-Recently launched agency Broken Heart Love Affair introduced the first campaign for Canadian paper products company Kruger, entitled “Unapologetically Human.”

-Publishers struggling with ad revenue are turning to commerce.

-35% of Americans think brands should extend their Facebook boycotts.

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