-Duncan Channon continued its “Be Both” campaign for SweetTarts with a new “Library” broadcast spot.
According to a statement from the agency, the campaign was inspired by the brand’s vocal fans on social media. For us, though, it mostly makes us miss visiting the library. The ad will be supported by six-second digital spots.
“Be Both” appears to have been a hit for the brand since launching in April 2019, contributing to an overall lift in brand sales of almost 8%, according to Duncan Channon.
-After more than 19 years, R/GA global chief experience officer Richard Ting is leaving the agency for an unspecified opportunity.
-The Washington Redskins and Cleveland Indians are both officially reviewing their team names.
–Crayola’s Colors of the World line is expanding its color palette to reflect a range of global skin tones.
-Digiday examines why subscription publishers can’t quit Facebook ads.
-Summerjax founder and president Lauren Franklin explains how the production company got back to work.
-Brands are reaching new audiences by utilizing esports.