Behind Crayola’s Continued Push for More Inclusion in Its Products

Colors of the World collection elevates the line of skin-tone crayons that started in the '90s

a stack of many different hands
Crayola's Colors of the World line launched earlier this year. Crayola

Key insight:

As the issue of race in America remains at the forefront of the national conversation, brands are increasingly under the microscope on how they view inclusion, both internally in their company’s staff and externally in their products.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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