-Bissell is promoting “A New Breed of Clean“ in a new campaign from McCann Worldgroup. In a series of spots for the global brand campaign, the cleaning company helps people and pets share happy, healthy homes with the company’s new HydroSteam technology. In one spot, we meet Noodles, a cat who knows how to make a mess with ninja-like reflexes. In another, a chihuahua-Jack Russell mix, Norman, is adept at getting dirt on the floor. In both spots, the beloved pets get their messes cleaned by Bissell machines.
-Adweek’s Creative 100 is open for nominations, so get yours in today. Deadline is April 17.
-Adweek talked with agencies that are experimenting with the four-day work week and the advantages of getting rid of a day of work.
-Chief marketing officers may not always like to admit it, but there’s something borderline mystical about their craft.
-SNL star Chloe Fineman sports retro fashions and breaks the fourth wall while wheeling around Samsonite’s Elevation Plus products in a new campaign.
-Adweek’s newest podcast, Marketing Vanguard, talks with Four Seasons Hotels & Resorts’ Marc Speichert.
-Gaming is often stereotyped as a reclusive pastime, but Heineken is challenging that notion with its first gaming campaign.