The Future of Agencies

Ad Agencies Explain How They Converted to a 4-Day Workweek as Its Momentum Grows

The shorter work schedule improved morale, retention and the bottom line

calendar with Xs on it — A growing number of agencies are switching to a four-day workweek, to the benefit of their employees.Kacy Burdette

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

What would you do with an extra day off each week? Spend more time with the family? Do errands? Relax? All of the above?

For a growing number of agencies and companies, the four-day workweek is becoming a reality, along with a point of pride and recruiting prowess. As workers everywhere experience burnout, companies around the globe are warming up to switching to a four-day week, citing revenue gains, higher retention rates and reductions in staff fatigue.