Monday Odds and Ends

By Erik Oster 

-FCB Seoul created this spot for Mondelez’s Ritz brand utilizing the Autonomous Sensory Meridian Response (ASMR) to freak out your ears (video above).

-Someone who almost certainly works in advertising created a book titled “Why Trump Deserves Trust, Respect and Admiration.” SPOILER: every page is blank.

-AdAge editor Ken Wheaton will leave the publication at the end of the year to focus on writing fiction.


-Netflix also topped that publication’s “Marketer of the Year” list.

-The Human Rights Campaign gave Ogilvy & Mather a perfect score on its annual LGBT equality study. The entire IPG network also received perfect marks, so there.

-Major League Baseball (MLB) named Under Armour as its official uniform provider, starting in 2020.

-Bountiful Cow founder Henry Daglish shares his “Diary of an agency startup.”

-San Diego healthcare provider Sharp HealthCare named Denver-based full service marketing communications agency Cactus as its marketing agency of record.

-M&C Saatchi Sydney appointed Chris Yong to the newly created position of managing partner.

-Mother teamed up with Bailey’s and cronut-creator Dominque Ansel to create Baileys Bakeout Noodles.