Monday Odds and Ends

By Erik Oster 

-Verizon launched a “#CaptureTheDroid” effort for Star Wars Day (video above).

-The United Nations calls on agencies to participate in the “World’s Largest Advertising Campaign.”


-Wongdoody introduced a $5,000 Women in Advertising scholarship.

-The Drum examines brand Star Wars Day tweets.

-Native ad tech company TripleLift found that 62 percent of people who viewed native ads failed to identify them as advertisements.

-“Brands get a pass for tweeting about Cinco De Mayo,” says Digiday.

-AdAge explains “Why The New York Times Is Seeing Fewer Ad Impressions.”

-Austin-based agencies GSD&M and LatinWorks teamed up to launch multicultural agency Sibling.