-IW Alliance, (Dailey, GP Generate and IWGroup) introduced Safety Squirrel in this “Tree Trimming” spot for “Southern California Edison.”
-Media buyers have mixed feelings on publishers selling ads based on the likely emotional impact of their content.
–Sir Martin Sorrell may clash with shareholders again as shareholder advisory groups express “severe reservations” over S4 Capital’s long-term pay scheme.
–Ellie Kemper (Unbreakable Kimmy Schmidt, Bridesmaids, The Office) once wrote a McDonald’s jingle during an unpaid internship at Leo Burnett Chicago.
-Former Anomaly London ECD Alex Holder offers some fundamental advice on quitting your agency job.
-The ads must go on. A Times Square billboard caught on fire but continued displaying ads.
-Nike is changing its pregnancy policy for its athlete contracts, following backlash.
-Some marketers remain unconvinced about the solutions offered by consulting firms like Deloitte and Accenture.
–Ridley Scott’s RSA Films signed director Pascal Dangin, who has collaborated with everyone from Anna Wintour to Madonna.
-Airbnb is offering a chance to stay in the Spice Girls bus from Spice World.