Monday Morning Stir

By Erik Oster 

-Forsman & Bodenfors New York launched its first campaign for Friendly’s, entitled “Be Friendly. Get Friendly’s” (video above).

-4A’s and mental health advocacy group Made of Million launched a “Dear Manager” campaign designed to start a conversation around mental health in the ad industry.

-Advertisers are spending more on addressable TV but some wonder if it’s worth it.


-Amplify hired creative director Nate Thompson from Jack Morton.

Sir Martin Sorrell calls control of data “the biggest battleground at present.”

-He also told AdAge data is “not the enemy.”

-Publishers are preparing for an anti-ad-tracking future.

-Johannes Leonardo hired Haley Mazza from 72andSunny as group account director.