-Forsman & Bodenfors New York launched its first campaign for Friendly’s, entitled “Be Friendly. Get Friendly’s” (video above).
-4A’s and mental health advocacy group Made of Million launched a “Dear Manager” campaign designed to start a conversation around mental health in the ad industry.
-Advertisers are spending more on addressable TV but some wonder if it’s worth it.
-Amplify hired creative director Nate Thompson from Jack Morton.
–Sir Martin Sorrell calls control of data “the biggest battleground at present.”
-He also told AdAge data is “not the enemy.”
-Publishers are preparing for an anti-ad-tracking future.
-Johannes Leonardo hired Haley Mazza from 72andSunny as group account director.